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Wake Up! You MUST Create Something to Create Engagement

Wake Up! You MUST Create Something to Create Engagement

May 11, 2012 · by admin · in Experiential Marketing, Interactive Advertising, Interactive Apps, Interactive Media, Social Media

In amazing fashion, across my Facebook feed comes a post by Selectism. It was something about how an app may stop the person posting from being a morning crank. More importantly though – it was a post about Uniqlo, a…

Connect in the Arena of Play

Connect in the Arena of Play

May 4, 2012 · by admin · in Experiential Marketing, Interactive Advertising, Interactive Media

Adults, Play and Interactive Media According to Stuart L. Brown, M.D., founder of the National Institute for Play, humans need to play at all ages. And as more people see the power of creativity in the adult world, we are realizing…

Nike Plus Your Social Graph

Nike Plus Your Social Graph

May 1, 2012 · by admin · in Experiential Marketing, Interactive Advertising, Interactive Media, Social Graph, Social Media

Nike+: A Tool in the Content Marketers Bag Nike recently launched the Nike+ Fuelband, used in collaboration with their Nike+ social network for runners. This is one of my favorite networks – I really like running. But what has struck…

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In college, I was taught using the fundamentals of advertising - "The Ogilvy Way." Today, this won't work. Interruptive advertising messages get blank stares and tuned out.
Since birth, we've been playing. Being playful can help brands. Somehow, brands forgot how to have fun.
If the environment and experience is playful, then your community is fun.

This is the community playground.

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