Adults, Play and Interactive Media According to Stuart L. Brown, M.D., founder of the National Institute for Play, humans need to play at all ages. And as more people see the power of creativity in the adult world, we are realizing…
In college, I was taught using the fundamentals of advertising - "The Ogilvy Way." Today, this won't work. Interruptive advertising messages get blank stares and tuned out.
Since birth, we've been playing. Being playful can help brands. Somehow, brands forgot how to have fun.
If the environment and experience is playful, then your community is fun.