Turning Offline Awareness Into Online Community
Small businesses tend to look at the Nikes, Red Bulls and Jet Blues of the world as if they have some unfair advantage. In my opinion, this isn’t the case. Strategy for small businesses and small markets allows for a…
3D Projection Experiences
This isn’t so much about what to do but something that is very interactive and creative. 3 Dimensional (3D) projections are bound to amp up any event or interactive marketing concept. I really like a couple of these projections so…
The Power of Music In Marketing
Spotify is getting all of the music media attention. But I know of another platform out there that is brilliant! Turntable.fm - this startup has had me hooked since I found them last year. In my opinion, it’s far more social than…
Wake Up! You MUST Create Something to Create Engagement
In amazing fashion, across my Facebook feed comes a post by Selectism. It was something about how an app may stop the person posting from being a morning crank. More importantly though – it was a post about Uniqlo, a…
Connect in the Arena of Play
Adults, Play and Interactive Media According to Stuart L. Brown, M.D., founder of the National Institute for Play, humans need to play at all ages. And as more people see the power of creativity in the adult world, we are realizing…
Nike Plus Your Social Graph
Nike+: A Tool in the Content Marketers Bag Nike recently launched the Nike+ Fuelband, used in collaboration with their Nike+ social network for runners. This is one of my favorite networks – I really like running. But what has struck…
