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3D Projection Experiences

3D Projection Experiences

August 6, 2012 · by admin · in Experiential Marketing, Interactive Media, New Technology

This isn’t so much about what to do but something that is very interactive and creative. 3 Dimensional (3D) projections are bound to amp up any event or interactive marketing concept. I really like a couple of these projections so…

Motion Based Marketing

Motion Based Marketing

June 23, 2012 · by admin · in Interactive Advertising, Interactive Apps, New Technology

Recently, I read about a startup – Leap Motion -and how they created a device that adds Kinect like abilities to any computer, using your fingers and hands. Hooking this up to any computer (which accesses applications from app stores like…

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In college, I was taught using the fundamentals of advertising - "The Ogilvy Way." Today, this won't work. Interruptive advertising messages get blank stares and tuned out.
Since birth, we've been playing. Being playful can help brands. Somehow, brands forgot how to have fun.
If the environment and experience is playful, then your community is fun.

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