Turning Offline Awareness Into Online Community
Small businesses tend to look at the Nikes, Red Bulls and Jet Blues of the world as if they have some unfair advantage. In my opinion, this isn’t the case. Strategy for small businesses and small markets allows for a…
Board the Stravatron : A Bike Journey Across Social Media Marketing
You’re a bicycling shop with some of the most experience riders in town. Connecting with your biking fans could never be easier thanks to Strava. Undoubtedly, you saw their big marketing push during the tour. This was their step onto…
Wake Up! You MUST Create Something to Create Engagement
In amazing fashion, across my Facebook feed comes a post by Selectism. It was something about how an app may stop the person posting from being a morning crank. More importantly though – it was a post about Uniqlo, a…
Nike Plus Your Social Graph
Nike+: A Tool in the Content Marketers Bag Nike recently launched the Nike+ Fuelband, used in collaboration with their Nike+ social network for runners. This is one of my favorite networks – I really like running. But what has struck…
