Recently, I read about a startup – Leap Motion -and how they created a device that adds Kinect like abilities to any computer, using your fingers and hands. Hooking this up to any computer (which accesses applications from app stores like…
In college, I was taught using the fundamentals of advertising - "The Ogilvy Way." Today, this won't work. Interruptive advertising messages get blank stares and tuned out.
Since birth, we've been playing. Being playful can help brands. Somehow, brands forgot how to have fun.
If the environment and experience is playful, then your community is fun.